RSS, or Really Simple Syndication allows you to keep up to date with any changes on a website as soon as they are added.
Use of RSS is one of the coolest ways to stay informed of the latest changes on any website supporting RSS without having to keep coming back to see. Just add the relevant page to your RSS reader and it’ll keep you posted of any changes as soon as they're added!
We use FeedReader in-house, but there are many others, both free and commercial.
Once you've got a news reader installed, all you have to do is copy the URL http://www.advancedcrafts.co.uk/acatalog/RSS.xml and paste it into the required section of your news reader program and save the entry.
Other sites' RSS feeds can also be added by clicking the orange RSS logo on their site and copying/pasting the URL in the same way.
Some browsers, including Internet Explorer, Firefox, Opera, but not Google Chrome (yet) automatically detect RSS feeds, allowing you to set up live feeds within your browser.